Long-term customer relationships
The decision to fully focus on the OEM market in mid-2018 was driven by a weakening project market, which the company previously targeted with their ‘steel service.’ “By taking over the production of complete steel components from OEMs, you can fully align yourself with the customer’s procedures as a supplier. If you do this well, you can expect a steady stream of repeat orders. Here, we have bins filled with cut parts and semi-finished products in the order of production at the customer, which are delivered to the correct location at the customer’s site on demand. We have optimised and automated this to the point where incoming inspection by the customer is no longer necessary,” explains Johnathan Jacobus, who, as purchasing and project team leader, often sits at the table with customers.
Exclusively steel
What sets JOOP apart is that they exclusively process steel, but in plate thicknesses ranging from 2 to 300 mm and lengths up to 16 m. The enormous cutting capacity the company has long possessed still forms the basis for the rest of the production. To process both small and large parts, the production hall houses not only several ‘smaller’ machines but also an 8 m, 1250-ton LVD press brake. The welding department is the final link in the process, with JOOP also having a 5-axis DMU and several 3-axis milling machines, as well as a 12 m, 5-axis Zayer bed milling machine to post-process fully assembled products. This can result in significant time savings in the customer’s assembly process.